During my tenure at Carolina Sewn, I played a role in bringing our marketing into the digital age. One key ingredient in our business-to-business mix was our e-mails. This was exciting to me because e-mail marketing lends itself well to all kinds of data gathering and testing.
For example, I’d try out different subject lines on small samples of our list and then use open rates to determine which subject line got the best open rate. Maybe a little too advanced for a division as small as ours, but I was indulged.
As with a lot of our B2B marketing campaigns, I was responsible for nearly all of the creative – tactical executions like images, copy, layout – and even some of the strategic considerations.
Here are five of the countless campaigns we sent.
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